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Amazon Kindle Reader Opens Up New Publishing Routes For Authors

In 1994 Jeff Bezos founded Amazon, the online retail giant. Shortly afterwards, in 1995, Amazon's original website went live. Amazon is now one of the most recognisable and trusted brands in the world - it's an extremely successful and profitable business. So it's easy to forget just what an innovative idea buying books on the web and then having them delivered by mail was back then. Many investors and industry analysts predicted that Amazon would struggle, or even fail, during its early years. It wasn't until the back end of 2001, six years after going live, that Amazon reported a profit for the first time.

Having changed the way that many people bought books, Amazon diversified into other areas very quickly. Audio CDs, video, consumer electronics, computer software and toys were all additions to Amazon's portfolio. Today you can buy almost any consumer item that you can think of from Amazon - including your groceries.

In parallel with the expansion of their product range, Amazon launched additional websites in Germany, France, the UK, Canada and China. However, they never lost their original passion for books and retained a very strong association with book selling in the opinion of the buying public.

This powerful association with books served them well in November 2007 when the original Kindle e-book reader was released. After having changed the manner in which books were bought and delivered, Amazon was now changing the way that books were read - for many people. The Kindle enjoyed a lot of publicity and the e-book market really took off in February 2009 when Amazon launched the upgraded Kindle 2.0

The large display Kindle DX reader was launched in June of the same year. This incorporated a large (9.7") e-ink display and was intended to appeal to readers of newspapers, magazines and academic textbooks. A great deal of the excitement generated by the release of the DX originated from the normally very traditional world of academic publishing.

So, the methods used to buy, deliver and ship books have all been changed in a relatively short period of time. The last piece of the jigsaw - publishing - will almost certainly undergo considerable modification also. In future, publishing houses will probably produce an e-book edition of any new books released. The long established method of releasing a hardback version followed by a paperback edition a few months after will be updated by the addition of an e-book version, probably right at the beginning of the cycle.

Since publishing e-books is less costly than either hardback or paperback release publishing houses may be encouraged to be more daring in future. It may well mean that a greater number of new authors are published due to the fact that the process is cheaper and therefore involves less financial risk. It could prompt more authors to take greater control by self publishing. In fact, publishing Kindle books is, even now, an achievable goal for anyone who has an Amazon account and who can operate simple word processing software such as Microsoft Word. E-book readers are a true revolution in both reading and publishing.

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